How To Do Better SEO?

So, how to do better SEO today? Here's a list of things that You should keep in mind when building your blog/site:

1. Keyword Analysis - do your homework

2. Site Arhitecture Analysis - align the site arhitecture with the search engine crawler

3. Submission to web directories and page optimization - submit, submit, submit

4. Content and links distribution - write, write, link, link

5. Search engine friendly links and meta tags - permalinks are very important

6. Sitemap - a must have

7. High quality incoming links - seem hard to get, but with little effort everything is easy :)

8. Web traffic analysis - great input on your next steps in keyword research and implementation

Try to have everything I just mentioned on your blog and most importantly - BE ACTIVE with your blog. You'll find nothing else than success in the long term.

SEO Series Batch 9 - External Linking

SEO Series is back on track and today's topic is about external linking. External linking is another important factor in your SEO optimization. With every external link your blog becomes more and more popular on the web meaning that it gets higher search engine results and more importantly - more traffic.

Even though you can't have an impact on every external link pointing to your blog, you still have a chance of getting some external links to your blog which you CAN control - control the linking (anchor) text, that is.

How to get desired anchor text for your external links:

1. Exchanging links with other bloggers - allows you to ask for desired anchor text
2. Submitting your blog to web directories where you have editorial control and you can specify how your link will look like
3. Getting listed on partner blogs and sites
4. Optimizing your post title - if you use a great title your post can be picked up by someone where you usually get the credit for it + the post title as the anchor text
5. Buying links on other blogs which gives you complete editorial rights and you can specify the desired anchor text.
6. Running a contest on your blog will bring you external links with the anchor text you specify in the contest rules.

After you have done that, your external links depend on the webmasters that post them. The best influence you can have on that is to optimize your post titles in the best possible way.

One last thing, external linking very much depends on your content. With high quality content you will have no problems at all in getting external links.

SEO Series Batch 8 - Google Optimization - Key Factors

Google optimization is one of the most crucial factors for your SEO campaign and making money online. Google is, as you probably know by now, the most powerful search engine today and your SEO very much depends on Google Optimization.

Google Optimization is based on three things:

1. Google Page Rank
2. Google Sand Box
3. Inbound Links

You need to focus on those three factors to make the most from your Google Optimization. What Google values the most are those high-quality inbound links. You can get them by writing articles, buying links and link exchanges. Try to get as much as you can of those one-way text links and by getting that alone, your Page Rank should increase by itself.

On the other hand, you should try to avoid getting caught in the Google Sand Box. The effect of the Google Sand Box is on the new domain names by holding them in a filter. Getting out of the Sand Box includes adding relevant content to your blog, linking to your external pages and using competitive keywords.

Google Optimization - Key Factors

- make sure your new pages link to your old ones
- add a sitemap to your blog
- use title optimization
- use relevant keywords in your posts
- submit your site to web-directories
- use robot.txt files to prevent non-relevant content being scanned
- submit your site to Google
- write content for your readers - not for search engines

SEO Series Batch 7 - Top 5 Google Ranking Factors

SEO Series continues and the linky love is getting bigger every time. Today I will show you the most important search engine factors that Google's algorithm known as "Googlebot" values the most. . SEOMoz released a document about the Google's algorithm and how it works and here are top 5 positive and top 5 negative factors from that document.

Top 5 Positive Factors:

1. Keyword Use In Title Tag - In my opinion the most important factor for getting great search engine rankings! Explained here: Google Top 10 - Post Title Optimization
2. Global Link Popularity Of The Site
3. Anchor Text Of Incoming Links
4. Link Popularity Within The Site
5. Age Of The Site

Top 5 Negative Factors:

1. Server Is Often Inaccessible To Googlebot
2. Content Which Is Very Similar Or Duplicate to Existing Content On The Web
3. External Links To Low Quality Sites
4. Participation In Link Schemes or Actively Selling Links
5. Duplicate Meta Tags On More Pages


Use this factors as your "bible" for SEO optimization!
What ever you do regarding SEO, think of this post and read it again and again.

SEO Series Batch 6 - Internal Linkinkg

Internal linking is a very important part of every successful search engine optimization. Internal linking basically gives you a chance to add backlinks to your own pages.

Google (the most powerful search engine today) indexes each page as an individual, so you need backlinks to your entire site, it's not enough to build backlinks just to your home page.

You can use each new post that you write on your blog for internal linking. Pay attention to your keywords and keyword phrases about which I have talked earlier in the SEO Series Batch 1.

Optimize your keywords by using anchor texts and make your anchor texts spot on, they have to be on topic and related to the content of the linked post. If you mess up anchor texts, then the whole concept of internal linking loses it's meaning.

Along with adding a sitemap to your blog, internal linking is the most important factor towards a strong and search engine friendly site structure, so try to take advantage of your frequent posting and link to your pages on a regular basis.

Remember, internal linking is a part of every successful SEO story ;)

SEO Series Batch 5 - Title Tags - Top Rankings

SEO Series continues, today's topic are title tags and post title optimization. I have talked earlier about post title optimization where we focused on title optimization as a key factor for getting top positions in Google.

With the phrase "post title optimization" MakeMoneyWithKassper currently holds number 1 position in Google from 2.340.000 search results. That is a living proof that it is indeed one the most important factors for getting those top results.

When deciding on the post title tags, you have to focus on the following:

1. Focus on your readers - they are the reason you are posting in the first place so you should always chose the title to make it interesting for your readers.

2. Focus On The Content - meaning that you should stick with your topic and try to be as descriptive as you can

3. Make Title Tags Memorable! - use title tags to make them eye catching and easy to remember. For example - my post is called "Get In The Google Top 10 - Post Title Optimization" - the phrase "get in the Google Top 10" is very eye catching and very memorable, but if the post was called just "Post Title Optimization" it wouldn't have had the same effect ;)

4. Try To Use Less Competitive Title Tags - don't try and get in the top 10 by choosing a phrase that is too competitive because you will get disappointed. Try to choose tags that are not so popular but still get a decent user search on the internet.

5. Use Capital Letters For Every Word In The Title - it's just not the same - for example "add categories to blogger" is not nearly as effective as "Add Categories To Blogger"

Try to take all of this into consideration when creating a title for your post. Your readers will start to notice it and they will come back. That's the general idea in the first place ;)

SEO Series Batch 4 - Add A Sitemap To Your Blog

Adding a sitemap to your blog is a "must do". By adding a sitemap, you allow the search engines to index your site more thoroughly than they would have done without one. It means that you allow your site to be indexed faster and more efficiently.

Let's take googlebot for example: by creating a sitemap, you are automatically making googlebot's job a lot easier. Through the sitemap, it can reach any part of your site and not just the index page, or maybe one or two more pages.

Of course, this automatically increases your visibility on search engines and your whole site can be found through them, not just your index page - meaning - MORE TRAFFIC!

I will post the instructions on how to add a sitemap to blogger in my next post, because for other blog hosts like Wordpress and Typepad there are plugins which can be used to automatically add a sitemap.

It might seem like you could do without a sitemap but please do not skip this one in your SEO Series because having a sitemap is one of the key steps in your SEO Optimization.

SEO Series Batch 3 - Add Meta Tags - Tell Search Engines What's Your Site About

Adding Meta Tags gives the search engines a description about your site. If you don't use the Meta Tags, then the search engine bots will automatically collect info about your site based on their scan.

But, if you add meta tags to your site, then the search engine bot goes directly to your meta tag (located in your HTML) and gathers info about your site from it.

Mata tag includes:

1. Meta Description - it is a short description what is your site all about. (my meta content is "Blogging Tips on how to Make Money Online")

2. Meta Keywords - Tell the search engine bots the keywords you want to use for your site. Don't use too many keywords, use only the relevant ones, so the search scan gets the important info about your site. (my meta keywords: Make Money, Make Money Online, Blogging Tips, Kassper)

3. Meta Author - Includes your blog's name. Do not put your own name in it unless your site's name is the same like yours.

If you are not using the Meta Tags yet, here is the step by step guide on how to add them:

Step By Step Guide On How To Add Meta Tags:

1. Open your favorite text editor and write in the following - replace only the CAPS letters with your site's info:

2. Copy/Paste the text into your site's HTML just under the HEAD tag.

And that's it. You have now added Meta Tags to your blog.

SEO Series Batch 2 - Submit Your Blog To Web Directories

Submitting your site to web directories is another important step in your SEO Optimization. There are many web directories that you can submit your site to and the important thing about them is that you could be getting valuable backlinks from them.

The process of submitting your site to web directories is a long and boring process, but you'll live ;), and trust me, it's well worth it!

Web directories WILL NOT bring traffic to your website! Web directories WILL GET YOU BACKLINKS from high page rank websites. It can have a huge impact on building a page rank for your blog!

Here is an example of how submitting looks like:

You have to choose your category, fill in the info about your site and submit it!

This is not to think about! MAKE TIME for it and submit your link to those directories! It will be worth your while.

To make it easier for you, here is a list of web directories sorted by their PR! Go to that list and submit submit submit!

SEO Series Batch 1 - Keyword Research

This is the first of 50+ posts about SEO Optimization and SEO Tools which will be a great reading material for all SEO starters in the blogosphere. I will start with the basics of SEO and as the posting continues the SEO blogging tips will be more detailed. So let me begin from the start...

Keyword Research For Starters:

When you start a blog the most important thing you have to do is to decide for which keywords/keyword phrases are you going to compete in the search engines. 80% of all internet's traffic is through the search engines so with quality keyword research you can get a lot of traffic on your site. The higher position on the search engines you have the more traffic you receive to your site!

When you decide for which keyword you want to compete then it's best that you use a keyword research tool. The most respected tools are Overture, WordTracker and Keyword Discovery but they are not free. For start, use a free keyword tool. Later on, when you make some money with me, you'll be able to afford to buy one ;)
Untill then, SeoToolSet.com has a free one and you can find it here: Keyword Research Tool.

It shows the estimate number of daily search activity for a specific keyword phrase on the internet across the major search engines and it'll give you a nice perspective on what is hot and what is not in the search engines.

After you have analyzed the keywords, go to google (and other search engines if you like, but google's enough) and check how much results are there in the search queries. Try to choose the keyword or keyword phrase that has high traffic and low number on results. That way you'll compete for a keyword phrase that is pretty common and has little results - with a little effort, the chances are you'll do just fine with that kind of keyword.

Check my post about Post Title Optimization and you'll see how to get high rankings for that kind of keyword phrases.

Get In The Google Top 10 - Post Title Optimization

Post Title Optimization is one of the most important things you need to do for getting good or great results in the SERPs. When you know how to choose a title for your post than you can get a lot of traffic from the search engines!

Optimizing Post Title Includes:

1. Choosing your title carefully - it means that you use the title that is most likely to be used for a given term
2. Use the term in your post - mention the term on the beginning of the post and in the end of your post.
3. Comment and mention the term - Respond to someone's comment and mention the term in the comment
Recently I have done a little research on how to get in the Google Top 10 for several search terms and I've been more than successful.

Here's an example: I wanted to rank in the Google's top 10 search results for the term "add categories to blogger" which is a very often used term in the search engines. The term specified shows up 22.200.000 on search results and it's not that easy to get in the first 10 pages of the search, not to say in the top 10!

But, by carefully choosing the post title for my post and doing some post title optimization I got into top 5 of the search results for that term! Try typing in the term "add categories to blogger" or "adding categories to blogger" or even "adding categories to blogspot" and you'll see my blog showing up in the 5th place!

So, by optimizing your post title you can go direct in the Google's top 10 search results for a given term.